What is smtrac?

smtrac enables you to centralise the management and reporting of PR & marketing activities through multiple social media applications, as well as traditional online and offline marketing channels, then measure the click response to those activities.

No longer do you have to cross your fingers and hope that your marketing messages are being read and acted upon, now you can measure the response.

Traditionally, you would need to look at web analytics, email marketing statistics and there is little or no ability to measure your efforts over social media applications such as Twitter, Facebook and LinkedIn. Now you can centralise all your PR & marketing activities in one place with smtrac.

The Benefits of smtrac

  • Ability to measure social media campaigns

    smtrac will measure total clicks, unique clicks, clicks across a time period and calculate ROI on a cost per visitor basis.

  • Centralised reporting across all channels

    Using smtrac you can measure campaigns across Twitter, Facebook, LinkedIn, websites, blogs, email campaigns and even print campaigns.

  • Access to real-time reports & dashboards

    View real-time reports and graphs across all of your campaigns and see live updates of visitor details whilst campaigns are running.

  • Easily identify campaigns that have gone viral

    smtrac enables you to easily identify which of your marketing campaigns have gone viral by graphing unique clicks over the lifespan of your campaigns.

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